Site structure Page Planning
As you do more and more research on your keywords and the content for your site and or business, your keyword phrases and search terms will begin to grow and grow. And as your keyword lists grows the content that is built around these keywords begin to grow. So what this means is that you start to accumulate more and more pages that go along with the structuring of the keywords and the content around these keywords. So you have to understand the way that you’re going to construct your pages and how you’re going to display them in a coherent meaningful way. Because in order for search engines to return the most relevant responses to the search queries they receive the search engine algorithms must be able to determine the correct relevance. And this comes from them having to understand how your pages are related to one another.
How The Search Engines Operate
Let’s use the analogy of a grocery store. In a grocery store you could go in and look around and go left and go right until you find the section of the goods that you’re looking for. But you can also stand and look up at the heading titles of each aisle and get a better understanding of what you’re looking for. Let’s say you’re looking for baby aspirin. You walk into the store to look up at the aisle titles and look for sundry and medication items. Then you walk over to the aisle that has the sundry items and you walk down it. Then look for the section that has the analgesics and the nsaids such as Tylenol ibuprofen and aspirin. And then going even further you come you focus your search by looking for medications pertaining to children. So let’s take this a step further and think if you have a whole list of items to get and you do this over and over and over again. Every time you go to the grocery store you have went through your list and you have went down the aisles and you have found the goods that you were looking for. Pretty soon you become very familiar with the layout of the store and are able to retrieve items very quickly because you know where they have been placed.
This is exactly how crawling algorithms figure out what is on your website. They crawl down the different Navigation channels and different pages that are held within the navigation bars and menus. They are trying to understand what information is held where and what content can be found at which place. The easier your content is to be found and the more relevant the channels of information are to the algorithms or the Crawlers, the easier it will be for them to help people searching for your site to find you. This is a key point to understand. Your pages must be relevantly placed and organized in order for search engines to find your page and make it easy to locate the content within your pages.
The Reason To Create Coherence
Search engines love coherent easy-to-navigate sites. If they go down navigation channels and find missing content or if they just find the relevance hard to grasp or the content incoherent according to what the pages are called they won’t come back to your site as much and your bounce rate is going to be astronomical because people aren’t going to understand how and where to find the content they’re looking for. So it is very important to structure your pages accordingly. And if your site is kittywampus the search engines definitely will not want to refer you to their customers. Always keep in mind that search engines are just trying to emulate what human beings are seeing, so if the site structure makes sense to you and it makes sense to people, which is the ultimate goal, the search engines are going to give your site a greater value which is going to inevitably bring higher rankings. I personally use the Yoast SEO Plug-in which is phenomenal with helping with creating coherent page structure.