It has been long known in the SEO world that meta tags were no longer needed because Google did not read them anymore. Google stopped reading them because some websites abused them by using non-relevant tags to boost their site. However, many web developers have continued to place them on websites to help optimize for other search engines, and to make customers happy. On Monday, Google reaffirmed to the public that meta tags will not help boost a site’s rankings in its search engine. However, this may not spell the end for this little bits of coding.
Microsoft said that its search engine, Bing, still utilizes the tag. This could mean a revival for meta tags if Bing proves to become a driving force in the search engine world. Microsoft’s search engine partner, Yahoo, has not confirmed nor denied that they utilize meta tags.
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