Mobile Friendly Website – Think back to the last couple times you accessed information on the internet, were you in front of a phone or desktop? As smart phones keep getting smarter more and more online users are gravitating to mobile devices to access the internet.
As a new business owner it has now become a requirement or standard for you to have an online presence. While getting a website is always a great first step, the next item to cross off your list is to make your existing website mobile friendly.
Just as retail shopping time surpasses desktop online shopping time; mobile online shopping time now exceeds laptop online shopping time.
Recent consumer studies show that there was a dramatic shift in shopping trends. As of June 2013, the online shopping champions were mobile devices. They officially passed desktop PCs and laptops, garnering 55% of consumer shopping time spent online as measured, as compared to 45% for laptops and desktops combined.
According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access, and one in five page views on the Web happen on a mobile device.
Mobile is Not Just a Must for e-Commerce sites. People everywhere are increasingly doing all sorts of online research using mobile devices on a daily basis.
A 2012 Google survey found that:
- 74% of visitors were more likely to return to mobile friendly websites
- 61% were likely to leave if a site wasnt mobile friendly, and
- 67% were more likely to buy at a mobile friendly website
- If your site isnt mobile-friendly, youre losing business.
Here are three reasons you must have a mobile-friendly website now:
1. YOUR CUSTOMERS WANT IT AND EXPECT YOU TO PROVIDE IT.
80% of your customers are not sitting in front of desktops or laptops. Instead, theyre busy bees always on the go. Theyre accessing your website from their mobile devices.
What does that mean for you? If you dont give customers what they want (easy visibility and navigation so they can browse and shop while mobile), theyll go someplace else.
Traditional websites dont display well on mobile phones and non mobile friendly sites look lousy on mobile phones. Your customers want your site to be mobile-friendly, so we encourage you to make the change from having a Standard Website to a Responsive Website!
2. GOOGLE MAY PENALIZE YOU IF YOU DONT HAVE A MOBILE FRIENDLY WEBSITE.
Google recognizes that you dont need a computer to surf the Internet. Many sites, however, still use content, images, and navigation structures that just dont work well on mobile devices. Your customers will only be able to see those websites properly using a desktop or laptop monitor or screen, and smart phone browsers end up with a very unsatisfying user experience.
Why does that matter to Google? Because if a particular website isnt mobile friendly, Google will recognize that and be less likely to display it as a legitimate search result. Googles goal is to increase search traffic, including mobile search traffic, and you can use that to your benefit by jumping on board.
So when youre asked, Do I need a mobile friendly website? answer yes. It will help your organic search results.
3. YOULL LOSE BUSINESS (IF YOU HAVENT ALREADY).
Its likely, that youve already seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most arent yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are.
Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop. Keep Google happy, too, and you wont risk disappearing from search results.