Is Your Site Costing You Money?
SEO is not an easy task, it takes time. The amount of time depends on the individual keywords that you choose. The best types of keywords to pick are those that have a high search volume, and a relatively low competition. It is the same concept as starting a business in the real world. For example, you probably wouldn’t open an electronics store across the street from Best Buy and Wal-Mart, but a gas station or electronic repair shop might do well in that location.
A big part of SEO is how your site is built and written. There are two ways to make a website, Flash, and HTML. These two can be mixed, but it needs to be done the right way. Google does not like Flash websites simple because it cannot read and index the Flash content. It sees Flash as a file and a script running the file. On the other hand, Google loves HTML because it can read the content. However, there is a bit of a trade off between the two. Flash makes your site look really good and there are a lot of things that can be done with Flash. HTML is versatile, but doesn’t give the same kind of flare that Flash does. The key is finding a good balance between the two so Google can index your site.
Using Flash is another problem Brisbane SEO will have when building their websites because of the dated architecture. Wynn Las Vegas’ website (www.wynnlasvegas.com) is built entirely out of Flash; there is not one bit of Google friendly content in their site which makes its hard for it to be ranked and indexed well. Over using HTML can also be a problem when building your site. Too much can make your site hard to be indexed and ranked, too little and your site looks bland. The trick is to find the perfect balance between HTML tags and actual content. Correctly balanced HTML content spiced up with some Flash can make for a really good looking site that can be read easily by Google. That is the first step to making a good presence on the web.