Las Vegas Web Design Blog | The Web Squad

What does your business do? How does it do it? How is it different from other companies? Your Company was formed with a Vision and if you are unable to share that vision with anyone else, you have a serious problem.  Let’s think for a minute why a company vision statement is so important to the fundamental success of a company. First, your employees, vendors, design team, will all need to share your vision to duplicate it, create it and broadcast it to your clients.  Then secondly, your clients will need to take stock in your vision because, there is nothing better than a satisfied customer that shares their good experience with their friends and family. That’s how you make yourself a reputation over time. Can you explain your Company Vision in 2 sentences right now? If you can’t, maybe it’s time to start working on it. If it’s any longer or more sophisticated than 2 sentences, then who will ever understand you?  How about an example?  Here is an example of a poor and great vision statement for a towing company:

Poor example: We tow and impound vehicles.

Great example: Friendly Las Vegas towing  specialists with safe and secure indoor climate controlled storage. Clean and professional facilities, family owned and operated.

Ok, do you see a difference? Which company would you call first if you read these two options? Look at the words you choose to represent your company and make it ring true. Hang this up in your location or make a small sign and put them next to all your phones to remind you and your employees every minute what you do and how you do it. These words will be used for the life of your business, repeated by employees, clients and customers and if you take the time to make it right, this is where your reputation will manifest itself from.  Remember you set the standard and everyone else follows what you create, or whatever you fail to create.  So if you set the standard and want to be an amazing company, then this is the very first step to being in that top 20% of successful companies.

Let’s wow your clients and get referrals. Remember don’t be afraid to revisit it daily and make adjustments until you find exactly the best way to say it. Make it memorable and be able to deliver it on command, in an elevator, in a meeting, at lunch when meeting someone for the first time. Everyone is curious to know what everyone else does with their life and in business and if yours sounds simple enough and interesting enough, others will take interest and that is the name of the game. You will become what you invent.

Once your vision is understood, allow your network to help you. People are smart and some will surprise you. So long as you have taken the time to broadcast the right message, you will receive back what you are looking for in referrals, clients and opportunities. Without it, you are a sitting duck but with it, you armed and dangerous; ready to meet the world and carve out your companies niche! Best of luck for you. Please feel free to contact us here at the Web Squad. We can help you carve out that perfect Vision Statement.  For us, your vision statement is the starting point to building your logo and a logo then turns into a business card. A business card then starts a website design, and a website broadcasts a message.  That is what we are here to help you do; broadcast your message to the world… So start today, revisit your company vision and ask yourself, does it ring true? If not, make it so!!!

It is understandable why many small business owners try to do as much as they can themselves. It saves money and insures that things are looking they way they want, most of the time. However, making a website should not be one of those things, unless you are an internet and web savvy person, and even then sometimes the task can be more daunting then expected. On average a typical “Do-it-Yourselfer” will spend 25-250 hours on building their own website. A business owners time is much more valuable selling the business’s products and or services, not researching on a how to manual websites 101. If time is plenty full and the business is more of a hobbie than live, then this may be a fun way to spend time. If the business is in demand then saving the owner time, is really saving money.

Typically the best Do-It-Yourself websites are templates with uniform backend or CMS systems that allow the user with basic computer skills to update or change specific areas of a website within the system. However, for a truly unique and custom design, it would be up to a custom web designer to make that happen. What most people don’t realize is that there are a multitude of different disciplines of expertise knowledge that are integrated to make a quality custom website, look, feel and function as it does. HTML, PHP or ASP, Graphic Design such as using Adobe Photoshop, Illustrator, or even Fireworks are key; as well as knowing enough about the SEO game so that when it comes time to put it all together you have a website that works for your goals and will be easily found via a search engine in the future if you choose to promote your website. This type of knowledge is collected from years of experience and helps to get the job done right, the first time saving a tremendous amount of your time and money when compared to “D-I-Y” methods. Just like building a house, the builder should know the code so that the efforts do not go wasted. You wouldn’t want to spend time building, to then have to go backwards and either repair or build over. Every website should be created with a specific goal in mind, then the website is designed to meet that goal. If you need to present information to your users, then the information they seek needs to be accessible and in the format they are accustom to. If you ask yourself this question, “What is the purpose of my website” other than looking splendid of course, then you will get closer to establishing what the needs are. A good web designer will help you understand this.

The Web Squad is the premier, one stop web development company. We cater to your every need whether it be website hosting, flash animation, web mastering, website design, and anything else that you may need. All of our websites are built from scratch based on your needs, not from a template. We will also host your website, and register your domain name for you. We have worked with many clients and have created a broad variety of website.