Las Vegas Web Design Blog | The Web Squad

ICANN Urges Adoption Of IPv6

The available number of unallocated Internet addresses using the older IPv4 protocol has dropped below 10 percent, according to the Internet Corporation for Assigned Names and Numbers (ICANN).ICANN says there are just 24 address blocks (each block is about 16-million IP addresses) that it has not yet allocated to the Regional Internet Registries around the globe.

“This is the time for the Internet community to act,” said Rod Beckstrom, ICANN’s President and Chief Executive Officer.

“For the global Internet to grow and prosper without limitation, we need to encourage the rapid widespread adoption of the IPv6 protocol.”

IPv6 is the new protocol the Internet engineering community designed to deal with the increased demand for IP addresses, which are the unique identifiers that allow computers to communicate with one another over the Internet and to which DNS servers translate domain names. IPv4 addresses contain only 32 bits of data, while IPv6 addresses contain 128 bits.

“Quite simply it comes down to the fact that IPv6 is the future of the Internet,” said Beckstrom.

“The Internet now defines communication and commerce and to accommodate its explosive worldwide growth we need to act now to guarantee an online future that accommodates growth with few limitations.”

Beckstrom also said it is important for people to understand that many blocks of IPv4 addresses that have been allocated to registries have not yet been distributed to the public, so there will be no immediate global shortage of IPv4 addresses at the consumer level.

2010/01/18-Las Vegas, NV-The Web Squad’s article ranks number 1 out of 555 million results

The Web Squad blog titled “Are You Getting The Most From Your SEO?” currently ranks number 1 out of 555,000,000 million competing search results and articles for the search term “Are You Getting The Most From Your SEO?”. This article also ranks at number 3 out of 36,200,000 million results for “getting the most from your SEO” , a broader, more searchable keyphrase. While it has become increasingly more difficult to get your information seen in Google as the internet is so rapidly expanding, The Web Squad is staying on top with good old fashion hard work.

Although both queries have the majority of the article’s title in them, the amount of competing traffic is staggering and rising. “When we first published this article on our blog last month it debuted at number 4 out of 225,000,000 million results. This wasn’t unusual since it was just published, but we expected it to drop in the SERP’s fairly quickly…” said The Web Squad, “Instead, the amount of competing results increased as with our ranking.”

The Web Squad said, “We hoped this article would shine some light on the amateur tactics many SEO firms are using”.  Gaining more visibility in the marketplace has always been cornerstone to the methodologies that The Web Squad uses in their Online Reputation Management campaigns and just in this case they have seen an increase faster indexing results in the SERPs as well as stronger rankings. “We feel that low quality SEO and Reputation Management only hurts the customer in the long run. We hope to be the solution.”, said The Web Squad Online Reputation Management Team.

Matt Cutts, head of Google’s web spam team, talks about how Google will rank links coming from Facebook and Twitter.

In the latter part of 2009 both Google and Microsoft struck deals with Twitter almost simultaneously. This gave both search engines the ability to have real-time results for search queries. Microsoft hit the ground running with the deal and immediately released their version of real-time search also announcing that users with more followers will have their tweets ranked higher and those who essentially retweet will have those tweets ranked lower. Google, on the other hand, took its time to release its version of real-time search.

Google integrated real-time search with its traditional SERPs with its sources being a number of social networking sites including Facebook, MySpace, and Twitter of course. Sticking to tradition, Google did not release how they will rank tweets initially. However, in a recent interview with Amit Singhal, who led the development for real-time search for Google, with MIT’s Technology Review reviled one part of Google’s ranking algorithm for tweets.

From what Singhal said in the interview, Google will rank tweets in the same way it ranks web pages. It is, in essence, Google’s PageRank algorithm rewritten for Twitter; replace links with followers and you got its “TweetRank” algorithm. Singhal said that tweets will be ranked based not only on how many followers you have, but also “how reputable those followers are.”

The common practice of using hashtags in tweets may be a bad thing for those trying to rank their tweets. Hashtags are commonly a sign of low quality tweets and will become a part of Google’s spam control strategy. This may, in fact, cause a significant reduction in the usage of hashtags by Twitter users.

Being Google, they did not tell us everything about how they will rank tweets. Keep in mind that Twitter is Google’s only source for real-time search; Facebook, MySpace, and other social network, as well as blogs, will play a big role in real-time search. Though they have not released any official information, it is probable that Google will rank things like Facebook posts in the same way it will for Twitter.

Technorati Tags:
Google, Bing, Twitter, Search Engine Optimization

Google to Rank Tweets by http://thewebsquad.com/wordpress/index.php/2010/01/14/google-to-rank-tweets/ is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Based on a work at www.technologyreview.com.

A lot of people in business go by the old saying “First impressions are everything”, however, with Google and the other search engines this is completely opposite. With the search engines they base their results on the last time they crawled the web in order to provide the most up to date results to searchers. However, the search engines do not crawl equally, in fact they are very biased on who they crawl and when. In order to get crawled and indexed often you have to earn Google’s trust.

Today, search engines are looking for the latest and greatest to display in its SERPs. This means that classic link building techniques are going to be less effective than they have been in the past. Google is going to start looking for the best, most up to date content to display to its users so site age will come into effect but so will site trust. This keeps brand new start ups from dominating the first page, but also keeps stagnate, out of date sites from clogging up the works as well. This is where the Google cache comes in. The cache is a carbon copy of how your site looked the last time Google visited it, and it will tell you when that was exactly. Google, like any other company, does not like to waste time and resources so it crawls sites only when they need to.

If you have a static website the last crawl date is not that big of deal because you site is not any different now than it was then. If you have a blog or a blog on your main website, then this cache date should be very important to you because it tells you two things. First, it tells you what content Google has indexed for your site, and, second, it tells you how much Google trusts your site. You can figure out your trust rank with Google and other search engines based on how quickly they index and cache your site after publishing new content; the quicker they crawl your site, they better your trust ranking with that search engine. To improve this ranking all you have to do is publish quality, unique content. When you do this Google sees that every time they visit your site it has changed, and will, in a sense, bookmark it for quick indexing every time you publish something. Like everything with search engines (except maybe PPC), this will not happen overnight.

Tech Tags:
SEO, Search Engine Optimization, Google

How to ‘Cache’ Google’s Eye by The Web Squad is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.