Decentralization of Social Networking
In order to communicate effectively to all of one’s social networking friends, one would need to have a profile on each social site and then post to each one of those separately. One would also have to check each profile separately to get any answers, questions, or comments at each site. This process is very time-consuming and keeping track of every site is a nightmare.
Ideas have come up about decentralizing social networks. Technology has already surfaced to do this; it is called Salmon. What Salmon does is rather simple. Suppose Facebook and Twitter implemented Salmon. If person A posts a tweet on Twitter, person B could respond to it from Facebook, without even having a Twitter account. Person A could then respond to that post from Twitter and person B would see it in their Facebook. The same decentralization process happened to email. Everyone has email accounts on different sites like Gmail or Hotmail. Person A can send an email from a Gmail account to person B with a Hotmail account without person A having to worry about having a Hotmail account.
What could this mean for the future of businesses in social networking? First, it would increase the ease of communication between itself and clients/customers. However, a business would still have to have an account in order to have a tangible presence on each social networking site. Salmon just makes it easier to contact people on all of them, without having to worry about signing into a different account every time. This increase in communication could lead to a better following and even better conversion rates as people would see the company has a strong presence in the social media world.