Real-Time Search
Recently, a real-time search engine named OneRiot launched a real-time ad service that will automatically refresh based on trends in the social web. Statistics have shown that the click-through rates of the real-time ads are at four times the normal rate for ads. So what does this have in store for real-time search results?
As mentioned before in a previous post about social search, a business site’s visibility could be dramatically increased as long as they have a social presence. Being able to connect to customers and to keep them informed of the business’s information is a major part of social search.
A connection could be made here that if the more people a business could reach through social search, the more people could be seeing that business’s site in real-time search results. And based on the statistics from real-time ads, those results will possibly have much higher click-through rate than even organic results.
Currently, being seen in the social web world is only good for traffic from those social sites and not so much for SEO. But based on these facts that are surfacing about real-time and social search results, social web presence could be as equally as important for SEO as link building, depending on the speculation that many people could be clicking more on the social search results than the original organic results.