Future Marketing: Mobile App Optimization?
As computer and internet technology start taking shape in the form of cell phones, marketing through those means could take a different role in the future. As smart phones become completely mainstream, advertisers can see the mobile market as a medium to get brand names out. What does this mean for optimization?
As of now, optimization is clearly favored towards search engines. Having that organic traffic to a website is virtually irreplaceable. A website that is optimized for a search engine can see exponential growth in traffic and can mean increase sales in products, if the site is part of e-commerce. Right now, not having a website provides a business with no possible way to grow and increase sales, as there is zero traffic unless that business has a television commercial. They can’t even have advertisements posted on the web due to the fact that the ad wouldn’t be able to lead the potential customer to the correct place.
Thousands of Apps
In the future, as people become ever so reliant on their mobile phones, a trend might form where optimization may shift towards mobile apps. These work similarly to sites as users will search for an app using keywords; those keywords need to be tagged by the mobile app in order to have any visibility. The comparison right now between websites and mobile apps is that the number of websites greatly exceeds the number of apps (the difference is probably inconceivable). The amount of apps available across all platforms of cell phones might not even reach 1 million. Currently, keyword optimization for apps can be successful. As the market begins to be flooded with countless apps just as what happened with websites, optimization for apps might shift to what search engine optimization is like today.
Just with websites, moving to a new media sooner can mean a greater chance that your business will be found. Creating a professional app in the future may be just as important as creating a professional website with a great design, the two of which could go hand-in-hand.