Las Vegas Web Design Blog | The Web Squad

What does your business do? How does it do it? How is it different from other companies? Your Company was formed with a Vision and if you are unable to share that vision with anyone else, you have a serious problem.  Let’s think for a minute why a company vision statement is so important to the fundamental success of a company. First, your employees, vendors, design team, will all need to share your vision to duplicate it, create it and broadcast it to your clients.  Then secondly, your clients will need to take stock in your vision because, there is nothing better than a satisfied customer that shares their good experience with their friends and family. That’s how you make yourself a reputation over time. Can you explain your Company Vision in 2 sentences right now? If you can’t, maybe it’s time to start working on it. If it’s any longer or more sophisticated than 2 sentences, then who will ever understand you?  How about an example?  Here is an example of a poor and great vision statement for a towing company:

Poor example: We tow and impound vehicles.

Great example: Friendly Las Vegas towing  specialists with safe and secure indoor climate controlled storage. Clean and professional facilities, family owned and operated.

Ok, do you see a difference? Which company would you call first if you read these two options? Look at the words you choose to represent your company and make it ring true. Hang this up in your location or make a small sign and put them next to all your phones to remind you and your employees every minute what you do and how you do it. These words will be used for the life of your business, repeated by employees, clients and customers and if you take the time to make it right, this is where your reputation will manifest itself from.  Remember you set the standard and everyone else follows what you create, or whatever you fail to create.  So if you set the standard and want to be an amazing company, then this is the very first step to being in that top 20% of successful companies.

Let’s wow your clients and get referrals. Remember don’t be afraid to revisit it daily and make adjustments until you find exactly the best way to say it. Make it memorable and be able to deliver it on command, in an elevator, in a meeting, at lunch when meeting someone for the first time. Everyone is curious to know what everyone else does with their life and in business and if yours sounds simple enough and interesting enough, others will take interest and that is the name of the game. You will become what you invent.

Company Vision creates quality digital media. That combination broadcasts your message which forms your destiny.

Once your vision is understood, allow your network to help you. People are smart and some will surprise you. So long as you have taken the time to broadcast the right message, you will receive back what you are looking for in referrals, clients and opportunities. Without it, you are a sitting duck but with it, you armed and dangerous; ready to meet the world and carve out your companies niche! Best of luck for you. Please feel free to contact us here at the Web Squad. We can help you carve out that perfect Vision Statement.  For us, your vision statement is the starting point to building your logo and a logo then turns into a business card. A business card then starts a website design, and a website broadcasts a message.  That is what we are here to help you do; broadcast your message to the world… So start today, revisit your company vision and ask yourself, does it ring true? If not, make it so!!!

The Web Squad is pleased to announce the launch of Josie’s Self Server Frozen Yogurt website.  www.josiesyogurt.com

About Josie’s

At Josie’s Self Serve Frozen Yogurt we’re different. And the reason we’re different is because we care. We care about the choices you make when it comes to a healthy tasty treat. That’s why at Josie’s we use only the best yogurt to serve you, our customers. Now a lot of other Self Serve Yogurts will make that same claim, and we knew that when we started Josie’s, but at Josie’s we use PURE CRYSTALLINE FRUCTOSE and no STABILIZERS or EMULSIFIERS in our yogurt. Therefore you get only the best yogurt for you and your entire family to enjoy.

We understand the impact that HIGH FRUCTOSE CORN SYRUP (HFCS) and other artificial sweeteners have had on our society in the past 30 years, and their direct correlation with the rise in obesity and diabetes. We felt that at Josie’s we had to do something about it, and it has to start somewhere, so why not at Josie’s.

Recently, at the Facebook F8 conference, it was announced that Facebook would be releasing a new social media “plug-in” called the Open Graph and will release protocol in order for websites to become integrated into the social graph. Including the Open Graph protocol in a website will allow users to “Like” the page which will then be processed by Facebook and be included in the user’s profile and activity/news feed.

Open Graph is designed for websites that represent profiles of real-life objects, like sports teams, restaurants, celebrities, and movies. Once a website becomes a node in the Open Graph, users will be able to link to it, which will then be shared with the user’s friends. Those connections will be very important as the page will now be shown all around Facebook, in a rich content, not just plain text. These connections are similar to how Facebook pages work now. The main difference is that following the connection will lead the user outside of Facebook, and not be constricted like Facebook pages on content.

Open Graph has only just been released and may change.  For more information visit here.

Google has recently released a new project in their Labs known as Google Follow Finder.  The main purpose of this tool is to help users find more Tweeps to expand their network.

The tool is actually very easy to use.  All you need to do is enter a Twitter username and hit “Search”.  Follow Finder will then display users with similar followers and users that entered username might be interested in following based on “following” and “follower” lists.

And to connect with those displayed is easy.  All one needs to do is click the Follow button, log in, and they will be added.  Follow Finder is taking advantage of the new @anywhere framework recently released by Twitter.  The framework makes the entire tool possible by letting Follow Finder get dynamic information about the entered username.

To check out the tool go to http://www.followfinder.googlelabs.com

In order to communicate effectively to all of one’s social networking friends, one would need to have a profile on each social site and then post to each one of those separately.  One would also have to check each profile separately to get any answers, questions, or comments at each site.  This process is very time-consuming and keeping track of every site is a nightmare.

Ideas have come up about decentralizing social networks.  Technology has already surfaced to do this; it is called Salmon.  What Salmon does is rather simple.  Suppose Facebook and Twitter implemented Salmon.  If person A posts a tweet on Twitter, person B could respond to it from Facebook, without even having a Twitter account.  Person A could then respond to that post from Twitter and person B would see it in their Facebook.  The same decentralization process happened to email.  Everyone has email accounts on different sites like Gmail or Hotmail.  Person A can send an email from a Gmail account to person B with a Hotmail account without person A having to worry about having a Hotmail account.

What could this mean for the future of businesses in social networking?  First, it would increase the ease of communication between itself and clients/customers.  However, a business would still have to have an account in order to have a tangible presence on each social networking site.  Salmon just makes it easier to contact people on all of them, without having to worry about signing into a different account every time.  This increase in communication could lead to a better following and even better conversion rates as people would see the company has a strong presence in the social media world.