Online Reputation Management (ORM), is made up of three different disciplines; Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Reputation Management (RM). Each of these are separate in the fact that they can be done independently and can have different focus levels, but are equally important when you are trying to achieve maximum visibility on the web. Each is also very different in how they affect your ranking in Google, not Page Rank; physical rank in the search engine results. SEO: The overrated discipline Ask anybody in the industry how to rank high in Google, they will tell you…
