A quick but very important discussion about web design and development.
We no longer living in time where you can put up a website with some basic HTML with a company logo and a message and hope that you will be found on the web and found for what you are selling.
Yes gone are the days when a web property that advertises your service or list your location and number actually generates business. Nowadays a website must be a solid and as attractive is a brick-and-mortar storefront.
He website not only needs a good message but also has to have a psychological attractiveness that will drive a potential client and or customer to click through and by what you’re offering. I’m not talking about traditional SEO I’m talking about conversion SEO.
You may be thinking but I thought you were talking about web design and development well I am. The design and the ultimate development of your website must be founded on conversion SEO principles.
Hindsight is 20/20 but this principle is horrible when it comes to your website and it comes to internet marketing and conversion SEO. You want to have foresight with the design and the development according to your niche or the product line or service you are promoting.
I don’t want to have food clothing and drink on a Transportation website for example. Because that denotes something completely different then the product or service I am promoting. Don’t get me wrong a little bit of differentiated imagery is always good but remember the psychology behind what you are trying to accomplish.
The message must be clear and it must be wrapped in an understanding that you are targeting a specific demographic and not only demographic but a specific psychographic.
I’m not going to get too deep into demographics or psycho graphics but they absolutely play into the design and development of an effective website. The Web Squad in Las Vegas, Nevada understands all of the aspects that must be put into the design and development of a website or web property.
We have built thousands of sites that actually generate business. We have also helped hundreds more with internet marketing. The key to all this believe it or not starts with the development of the web property itself. We design and build sites with marketing principals baked into them.
This is the future if the web. If you want to know more give us a call and set up an appointment with one of our web specialists to find out what you can do to to increase traffic and engagement which will ultimately increase revenue.