You’ve got to love a company that simply never quits and always evolves. Google just reconfigured their search algorithm with a nice touch for all us white hat workers, and we are seeing our clients jump up 20 and 30 spots in days. With their newest configurations, this means for all us sparkly white webmaster using SEO and SEM techniques that you can barely even call techniques, our world just became that much stronger. Google is constantly evolving to become a better search, matching the user with a better and more qualified search result, “the source” of the information. What…
Clever website design pricing models can effectively benefit your brand which pads your sales at the end of the day. Appending a price to your product is like giving out a flyer, it’s fantastic for branding your small business, just be cautious about how that message is delivered and what it says. Starting a new relationship with clients with high end pricing screams ‘we’re hot and we know it’. Fighting with a competitor over a low price says ‘I’m not confident in my abilities‘. Not using a considerable pricing structure will land you in the troubled waters of mediocrity. Some…
So one of the services The Web Squad provides it’s website design clients and search engine marketing clients that are on payment plans is comment monitoring. By us monitoring these comments we’re afforded several moments of hilarity when we see the results of oDesk. In the recent past we had discovered one of our clients had also been using oDesk in addition to using our services because realistically oDesk is cheap and even-more-so the quality that comes out of that organization is grossly cheap and negligent. How did we find out about this calamity? Easy, unlike the hacks across seas…
Website design is one of the most important elements in the development and continuation of any small business or large corporation. The most effective form of website design in our opinion is the implementation of back-end content management systems (CMS) and with our experiences we have learned that WordPress offers one of the most robust content management systems available to the general public at no cost, sweet right? Yes, of course it is but the unfortunate fact that we have seen is that not all so-called website designers actually know how to utilize this CMS. So why is the WordPress…
Hello there, and thank you for catching up with us here at The Web Squad. Here lately I have been focusing on a clearly misunderstood and underestimated division of marketing and advertising, branding. I have been working with small business owners for the past ten years and this fact has been continuously proven time and time again. Not only has it been proven on countless occasions but I believe branding has been the victim of neglect and abuse. I personally believe business owners who invest in their companies don’t take the time to learn about branding and what it means…
