Mobile Marketing Statistics for 2017

September 29, 2016 by Teddy Deleon


Why fortify your cellular advertising?

There are a lot of reasons why cellular telephone marketing is on the rise year in, year out, and is so powerful. As more and more individuals use various cellular devices, having an extraordinary mobile presence becomes increasingly more critical. We have been aggregating some of the most recent cellular advertising data which represents value, and the steady increase of cellular as an avenue for reaching individuals who have the power and influence to increase the presence of your company or brand. This data can help you to develop a case for increasing the cellular presence for your company:

General Cellular Use Data

  • A smartphone is owned by 85% of young people.
  • 72% of smartphone owners have used their mobile before year to research info about a health state.
  • 67% have used their mobile to do online banking.
  • 54% have used their mobile to research property listings or other information regarding a location to dwell.
  • 53% to research info about employment.
  • 50% to research advice or government services.
  • 50% to take a course or get content that is educational.

Pew 2016

85% of 70% of Facebook posts, e-mails are started and 90% tweets are ran from a mobile device! @

1 in 4 pageviews are from cellular devices (comScore December 2016)

79% of customers prefer a cellular friendly website (Google, 2016)

74% of mobile phone time is spent on programs (Nielsen 2016)

Mobile search queries almost double in the holiday season (Google 2015)

18.4% texting, 17.1% browser,8.5% social networking programs, 8.4% dialer, 8.3% email/IM, 6.3% music/video, 1.1% camera, 55.8% other programs (Nielsen 2016)

Grownups spend more media time on cellular than papers and magazines joined (eMarketer December 2016)

On average, it takes 90 minutes to react to an e-mail, but 90 seconds to react into a text message (CTIA)

86% of big on-line advertisers would not have a cellular optimized website (Google, 2015)

Only 12% of Fortune 500 firms have a cellular optimized livelihood website (iMomentous, 2016)

71% of customers who see a cellular unfriendly website will likely head to a competitor’s website (Karim Temsamani at IABALM 2016 via IAB)

In 2016, the U.S. found a 65% increase in smartphone subscriptions to make for 100 million smartphone subscribers, representing almost 52% of all U.S. cellular telephone users. (comScore 2016)

68% of mobile users anticipate cellular websites to load as fast as or faster than background websites (Google 2015)

38% of mobile users will willingly wait 30 seconds or less for a trade (Google, 2015)

In 2015, smartphone adoption rose 99% among 6-person families, 99% among those making less than $27,000, and 96% among retirees (comScore 2016)

International Cellular Telephone Data


QR Code Scan

QR code scans grown 400% in 2015 over 2014 (ScanLife)

QR code use soared 667% from January to December 2015 in top 100 magazines (Nellymoser)

Cellular and Local Search Data

30% of telecom,40% of eatery, and 35% of picture searches are cellular (Google)

80% of cellular searchers act in a hour; just 30% of PC searchers do (Mobile Marketer 2016)

Cellular Internet vs. Cellular Programs

In December 2015, 47.6% of the complete cellular audience in the U.S. used programs, 47.5% used mobile browsers; in Europe, 38.2% of the complete cellular telephone audience got mobile media via program, 38.1% employed browsers (comScore 2016)

81% of users choose cellular websites to programs for cost research, 79% for merchandise reviews, 63% for buying (Adobe Mobile Experience Survey & eMarketer 2015 via SearchEngineLand)

Mobile Commerce and Mobile Shopping Data

At the conclusion of 2015, almost 1 in 5 smartphone users scanned merchandise barcodes and almost 1 in 8 compared costs on their cellphones while in a shop (comScore 2016)

More than half of the U.S. smartphone people used their mobile to perform retail research while inside a shop in 2015 (comScore 2016)

26.3% percentage of all on-line Black Friday on-line sales were consummated over cellular telephone in 2016 (IBM)

34% of consumers got an online shopping website using cellular telephone during Black Friday in 2016 (IBM)

Over half (62%) of mature cell phone owners used their apparatus while in a shop to get help with buying choices.

It takes over 10 sessions using an program for 44% of ultimate buyers to make their first purchase. Just a third (43%) purchase in 2 to 9 uses of a program. And just 22% actually take an upsell chance initially in the door (Localytics via MediaPost January 2016)

About a third of cell phone owners used their mobile within the previous 30 days to look up either costs or product reviews on-line while in the shop. Of them, while 19% determined to buy the product online and 47% 45% determined to buy the thing in the shop preferred to not buy the merchandise in the slightest.

52% of cellular telephone users browsed products, 42% read on-line reviews, and 33% bought merchandises on cellular telephone in the last 30 days (Nielsen Smartphone Analytics December 2015)

49% of shop walkouts, where consumers leave without purchasing, were determined by smartphones (Motorola Solutions)

10 times as several coupons are redeemed through cellular telephone as through conventional channels (eMarketer 2016)

E-mail inspired 66% of mobile purchases prompted by advertising

A purchase was made by 26% of mobile users in response into a promotion offer

Cellular Telephone and Traveling

By 2016, than amount is projected to surpass $9 billion, representing 2.9% of all U.S. journey bookings and 6.5% of the entire on-line travel marketplace.

Mobile Advertising Sales

U.S. cellular telephone & social media sales — including consumer and business access, content, promotion and promotion — rose 35.2% to $47.38 billion in 2015.

Mobile content and accessibility had sales of $39.17 billion in 2015, up 27.8% from 2010. Of that $39.17 billion, company accounted for 68% of the total and consumer for 52%.

On-Line social media was the smallest sector of cellular and social media during the year, reaching $3.83 billion in sales, but the group grew at a really powerful 47.1% year over year. Within the on-line social media group, social networking was the biggest and fastest-growing section by far, rising 49.9%, to $2.8 billion in 2015.

From 2009 to 2015, cellular telephone and social media sales grew at a compound annual growth rate of 58.7%.

Complete US cellular and social media sales—including company and consumer content, accessibility, and promotion and promotion—reached $49.38 billion in 2015, up 40.2% from a year before (PQ Media January 2016 via MarketingProfs)

Overall US cellular and social media sales—including consumer and business access, content, promotion and promotion—is anticipated to grow 40.8% year over year in 2016 (PQ Media January 2016 via MarketingProfs)

Top cellular advertising goal: increase customer participation (62% of studied; Forrester July 2015)

Mobile Advertising Data

Facebook provides 1 of every 4 on-line display advertising (comScore 2016)

60% of men ages 18 to 29 like cellular advertising “somewhat” or “very much” (eMarketer)

US cellular advertising spend to reach $2.8B in 2016 (eMarketer)

Text message and on-line display advertising have the lowest consumer trust (36% and 37%, respectively), while sites and TV have the greatest (62% and 56%, respectively). (Nielsen)


Societal and Cellular Data

46% of tweets are worth reading, 49% are poor, and 35% aren’t worth reading at all (MarketingProfs March 2016)

31% of Pinterest users bought a product after viewing an image on Pinterest (PriceGrabber 2016 via MediaPost)

Tablet Computer Use Data

Tablet Pc owners more likely to buy from on-line advertising than smartphone owners, also more likely to request coupons from retailer (Nielsen)

59% of cellular and tablet PC users run local business searches on programs (Localeze/15miles Fifth Annual comScore Local Search Use Study February 2016)

48.4% of tablet PC owners have incomes over $100,000 New Media Trend Watch

89% of Android tablet PC users are met with tablet computer shopping (Adobe Digital Index Analysis 2016)

81% of iPad users are met with tablet computer shopping (Adobe Digital Index Analysis 2016)

85% of iPad users are met with consumer product shopping on tablet PC (Adobe Digital Index Analysis 2016)

83% of Kindle users are met with consumer product shopping on tablet PC (Adobe Digital Index Analysis 2016)

76% of Android users are met with consumer product shopping on tablet PC (Adobe Digital Index Analysis 2016)

Mobile Marketing Statistics for 2016


Mobile Marketing Statistics for 2017 was last modified: June 16th, 2017 by Teddy Deleon

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